diff --git a/js/package.json b/js/package.json
index 9f31a85e1..ea93c57dc 100644
--- a/js/package.json
+++ b/js/package.json
@@ -34,6 +34,7 @@
     "vue-apollo": "^3.0.0-rc.6",
     "vue-class-component": "^7.0.2",
     "vue-i18n": "^8.14.0",
+    "vue-meta": "^2.3.1",
     "vue-property-decorator": "^8.1.0",
     "vue-router": "^3.0.6",
     "vue2-leaflet": "^2.0.3"
diff --git a/js/src/main.ts b/js/src/main.ts
index 7f0178e51..d1697b849 100644
--- a/js/src/main.ts
+++ b/js/src/main.ts
@@ -10,12 +10,14 @@ import { apolloProvider } from './vue-apollo';
 import { NotifierPlugin } from '@/plugins/notifier';
 import filters from '@/filters';
 import messages from '@/i18n/index';
+import VueMeta from 'vue-meta';
 
 Vue.config.productionTip = false;
 
 Vue.use(Buefy);
 Vue.use(NotifierPlugin);
 Vue.use(filters);
+Vue.use(VueMeta);
 
 const language = (window.navigator as any).userLanguage || window.navigator.language;
 
diff --git a/js/src/views/Event/Edit.vue b/js/src/views/Event/Edit.vue
index 6409624db..7a40c6a64 100644
--- a/js/src/views/Event/Edit.vue
+++ b/js/src/views/Event/Edit.vue
@@ -265,6 +265,14 @@ import { RouteName } from '@/router';
       query: TAGS,
     },
   },
+  metaInfo() {
+    return {
+      // if no subcomponents specify a metaInfo.title, this title will be used
+      title: (this.$props.isUpdate ? this.$t('Event edition') : this.$t('Event creation')) as string,
+      // all titles will be injected into this template
+      titleTemplate: '%s | Mobilizon',
+    };
+  },
 })
 export default class EditEvent extends Vue {
   @Prop({ type: Boolean, default: false }) isUpdate!: boolean;
diff --git a/js/src/views/Event/Event.vue b/js/src/views/Event/Event.vue
index b2e5e8f51..2ee20b502 100644
--- a/js/src/views/Event/Event.vue
+++ b/js/src/views/Event/Event.vue
@@ -268,6 +268,15 @@ import { RouteName } from '@/router';
       },
     },
   },
+  metaInfo() {
+    return {
+      // if no subcomponents specify a metaInfo.title, this title will be used
+      // @ts-ignore
+      title: this.eventTitle,
+      // all titles will be injected into this template
+      titleTemplate: '%s | Mobilizon',
+    };
+  },
 })
 export default class Event extends EventMixin {
   @Prop({ type: String, required: true }) uuid!: string;
@@ -282,6 +291,11 @@ export default class Event extends EventMixin {
   EventVisibility = EventVisibility;
   RouteName = RouteName;
 
+  get eventTitle() {
+    if (!this.event) return undefined;
+    return this.event.title;
+  }
+
   mounted() {
     this.identity = this.currentActor;
   }
diff --git a/js/src/views/Event/Explore.vue b/js/src/views/Event/Explore.vue
index 489820449..73fc56707 100644
--- a/js/src/views/Event/Explore.vue
+++ b/js/src/views/Event/Explore.vue
@@ -46,6 +46,14 @@ import { RouteName } from '@/router';
       query: FETCH_EVENTS,
     },
   },
+  metaInfo() {
+    return {
+      // if no subcomponents specify a metaInfo.title, this title will be used
+      title: this.$t('Explore') as string,
+      // all titles will be injected into this template
+      titleTemplate: '%s | Mobilizon',
+    };
+  },
 })
 export default class Explore extends Vue {
   events: IEvent[] = [];
diff --git a/js/src/views/Event/MyEvents.vue b/js/src/views/Event/MyEvents.vue
index 19e5f4e77..e5be7a402 100644
--- a/js/src/views/Event/MyEvents.vue
+++ b/js/src/views/Event/MyEvents.vue
@@ -111,6 +111,14 @@ import EventCard from '@/components/Event/EventCard.vue';
       update: data => data.loggedUser.participations.map(participation => new Participant(participation)),
     },
   },
+  metaInfo() {
+    return {
+            // if no subcomponents specify a metaInfo.title, this title will be used
+      title: this.$t('My events') as string,
+            // all titles will be injected into this template
+      titleTemplate: '%s | Mobilizon',
+    };
+  },
 })
 export default class MyEvents extends Vue {
   futurePage: number = 1;
diff --git a/js/src/views/Home.vue b/js/src/views/Home.vue
index c20c5d4b1..6f08954fe 100644
--- a/js/src/views/Home.vue
+++ b/js/src/views/Home.vue
@@ -150,6 +150,15 @@ import { IConfig } from '@/types/config.model';
     EventListCard,
     EventCard,
   },
+  metaInfo() {
+    return {
+      // if no subcomponents specify a metaInfo.title, this title will be used
+      // @ts-ignore
+      title: this.instanceName,
+      // all titles will be injected into this template
+      titleTemplate: '%s | Mobilizon',
+    };
+  },
 })
 export default class Home extends Vue {
   events: IEvent[] = [];
@@ -169,6 +178,11 @@ export default class Home extends Vue {
   //     : this.loggedPerson.name;
   // }
 
+  get instanceName() {
+    if (!this.config) return undefined;
+    return this.config.name;
+  }
+
   isToday(date: Date) {
     return (new Date(date)).toDateString() === (new Date()).toDateString();
   }
diff --git a/js/src/views/User/Login.vue b/js/src/views/User/Login.vue
index 08a631516..edb147f1c 100644
--- a/js/src/views/User/Login.vue
+++ b/js/src/views/User/Login.vue
@@ -81,6 +81,14 @@ import { IConfig } from '@/types/config.model';
       query: CURRENT_USER_CLIENT,
     },
   },
+  metaInfo() {
+    return {
+      // if no subcomponents specify a metaInfo.title, this title will be used
+      title: this.$t('Login on Mobilizon!') as string,
+      // all titles will be injected into this template
+      titleTemplate: '%s | Mobilizon',
+    };
+  },
 })
 export default class Login extends Vue {
   @Prop({ type: String, required: false, default: '' }) email!: string;
diff --git a/js/src/views/User/Register.vue b/js/src/views/User/Register.vue
index cdfc2139e..edf09c22c 100644
--- a/js/src/views/User/Register.vue
+++ b/js/src/views/User/Register.vue
@@ -105,7 +105,16 @@ import { CREATE_USER } from '@/graphql/user';
 import { Component, Prop, Vue } from 'vue-property-decorator';
 import { RouteName } from '@/router';
 
-@Component
+@Component({
+  metaInfo() {
+    return {
+      // if no subcomponents specify a metaInfo.title, this title will be used
+      title: this.$t('Register an account on Mobilizon!') as string,
+      // all titles will be injected into this template
+      titleTemplate: '%s | Mobilizon',
+    };
+  },
+})
 export default class Register extends Vue {
   @Prop({ type: String, required: false, default: '' }) email!: string;
   @Prop({ type: String, required: false, default: '' }) password!: string;
diff --git a/js/yarn.lock b/js/yarn.lock
index 4f9e62a45..d664ccbf7 100644
--- a/js/yarn.lock
+++ b/js/yarn.lock
@@ -3817,6 +3817,11 @@ deepmerge@^1.5.2:
   resolved "https://registry.yarnpkg.com/deepmerge/-/deepmerge-1.5.2.tgz#10499d868844cdad4fee0842df8c7f6f0c95a753"
   integrity sha512-95k0GDqvBjZavkuvzx/YqVLv/6YYa17fz6ILMSf7neqQITCPbnfEnQvEgMPNjH4kgobe7+WIL0yJEHku+H3qtQ==
 
+deepmerge@^4.0.0:
+  version "4.1.1"
+  resolved "https://registry.yarnpkg.com/deepmerge/-/deepmerge-4.1.1.tgz#ee0866e4019fe62c1276b9062d4c4803d9aea14c"
+  integrity sha512-+qO5WbNBKBaZez95TffdUDnGIo4+r5kmsX8aOb7PDHvXsTbghAmleuxjs6ytNaf5Eg4FGBXDS5vqO61TRi6BMg==
+
 default-gateway@^4.2.0:
   version "4.2.0"
   resolved "https://registry.yarnpkg.com/default-gateway/-/default-gateway-4.2.0.tgz#167104c7500c2115f6dd69b0a536bb8ed720552b"
@@ -12502,6 +12507,13 @@ vue-loader@^15.7.0:
     vue-hot-reload-api "^2.3.0"
     vue-style-loader "^4.1.0"
 
+vue-meta@^2.3.1:
+  version "2.3.1"
+  resolved "https://registry.yarnpkg.com/vue-meta/-/vue-meta-2.3.1.tgz#32a1c2634f49433f30e7e7a028aa5e5743f84f6a"
+  integrity sha512-hnZvDNvLh+PefJLfYkZhG6cSBNKikgQyiEK8lI/P2qscM1DC/qHHOfdACPQ/VDnlaWU9VlcobCTNyVtssTR4XQ==
+  dependencies:
+    deepmerge "^4.0.0"
+
 vue-property-decorator@^8.1.0:
   version "8.2.2"
   resolved "https://registry.yarnpkg.com/vue-property-decorator/-/vue-property-decorator-8.2.2.tgz#ac895e9508ee1bf86e3a28568d94d842c2c8e42f"
diff --git a/lib/mobilizon_web/views/page_view.ex b/lib/mobilizon_web/views/page_view.ex
index 3037a9853..e8fd7f5e1 100644
--- a/lib/mobilizon_web/views/page_view.ex
+++ b/lib/mobilizon_web/views/page_view.ex
@@ -7,6 +7,7 @@ defmodule MobilizonWeb.PageView do
   alias Mobilizon.Service.ActivityPub.{Converter, Utils}
   alias Mobilizon.Service.Metadata
   alias Mobilizon.Service.MetadataUtils
+  alias Mobilizon.Service.Metadata.Instance
 
   def render("actor.activity-json", %{conn: %{assigns: %{object: actor}}}) do
     public_key = Utils.pem_to_public_key_pem(actor.keys)
@@ -80,6 +81,8 @@ defmodule MobilizonWeb.PageView do
 
   def render("index.html", _assigns) do
     with {:ok, index_content} <- File.read(index_file_path()) do
+      tags = Instance.build_tags() |> MetadataUtils.stringify_tags()
+      index_content = String.replace(index_content, "<!--server-generated-meta-->", tags)
       {:safe, index_content}
     end
   end
diff --git a/lib/service/metadata/instance.ex b/lib/service/metadata/instance.ex
new file mode 100644
index 000000000..e1e53145e
--- /dev/null
+++ b/lib/service/metadata/instance.ex
@@ -0,0 +1,46 @@
+defmodule Mobilizon.Service.Metadata.Instance do
+  @moduledoc """
+  Generates metadata for every other page that isn't event/actor/comment
+  """
+
+  alias Phoenix.HTML
+  alias Phoenix.HTML.Tag
+  alias Mobilizon.Config
+  alias MobilizonWeb.Endpoint
+
+  def build_tags() do
+    description = process_description(Config.instance_description())
+    title = "#{Config.instance_name()} - Mobilizon"
+
+    instance_json_ld = """
+    <script type="application/ld+json">{
+    "@context": "http://schema.org",
+    "@type": "WebSite",
+    "name": "#{title}",
+    "url": "#{Endpoint.url()}",
+    "potentialAction": {
+    "@type": "SearchAction",
+    "target": "#{Endpoint.url()}/search/{search_term}",
+    "query-input": "required name=search_term"
+    }
+    }</script>
+    """
+
+    [
+      Tag.content_tag(:title, title),
+      Tag.tag(:meta, name: "description", content: description),
+      Tag.tag(:meta, property: "og:title", content: title),
+      Tag.tag(:meta, property: "og:url", content: Endpoint.url()),
+      Tag.tag(:meta, property: "og:description", content: description),
+      Tag.tag(:meta, property: "og:type", content: "website"),
+      HTML.raw(instance_json_ld)
+    ]
+  end
+
+  defp process_description(description) do
+    description
+    |> HtmlSanitizeEx.strip_tags()
+    |> String.slice(0..200)
+    |> (&"#{&1}…").()
+  end
+end