diff --git a/css/website.css b/css/website.css
index bbe9bd0ac..f389b706f 100644
--- a/css/website.css
+++ b/css/website.css
@@ -5084,6 +5084,26 @@ h1, h2, h3, h4, h5, h6 {
   font-weight: normal;
   letter-spacing: 1px; }
 
+.hidden {
+  display: none !important; }
+
+.indiechat {
+  font-size: 100px !important;
+  margin-bottom: 0 !important; }
+  .indiechat .subdued {
+    opacity: 0.15;
+    font-size: 95%;
+    word-spacing: 50px; }
+
+#about p {
+  opacity: 0.9; }
+
+.byline {
+  font-family: Futura,Helvetica,Trebuchet MS,Arial,sans-serif;
+  font-size: 28px;
+  opacity: 0.6;
+  margin-bottom: 3em; }
+
 p {
   margin: 0 0 25px;
   font-size: 18px;
@@ -5230,15 +5250,9 @@ section h4 {
 .brand-heading-embedded {
   margin-top: 1.5em; }
 
-.intro-text {
-  font-family: Futura,Helvetica,Trebuchet MS,Arial,sans-serif;
-  font-size: 18px; }
-
 @media (min-width: 767px) {
   .intro {
-    padding: 0; }
-  .intro-text {
-    font-size: 25px; } }
+    padding: 0; } }
 
 .btn-circle {
   width: 70px;
diff --git a/index.html b/index.html
index 877356b82..7c917553f 100644
--- a/index.html
+++ b/index.html
@@ -72,7 +72,7 @@
     <section id="intro" class="intro" class="container">
         <div class="row">
             <div class="col-md-12 col-md-offset-2">
-                <h1 class="brand-heading converse-brand-heading">
+                <h1 class="brand-heading converse-brand-heading hidden">
                     <svg class="converse-svg-logo"
                         xmlns:svg="http://www.w3.org/2000/svg"
                         xmlns="http://www.w3.org/2000/svg"
@@ -94,13 +94,33 @@
                 </svg>
                 <span>converse</span></h1>
 
-                <p class="intro-text">A free and open-source XMPP chat client in your browser</p>
-                <p>Try out the <a href="/fullscreen.html">fullpage</a> version</p>
+                <h1 class="brand-heading indiechat">
+                    <svg class="converse-svg-logo"
+                        xmlns:svg="http://www.w3.org/2000/svg"
+                        xmlns="http://www.w3.org/2000/svg"
+                        xmlns:xlink="http://www.w3.org/1999/xlink"
+                        viewBox="0 0 364 364">
+                    <title>Converse</title>
+                    <g class="cls-1" id="g904">
+                        <g data-name="Layer 2">
+                            <g data-name="Layer 7">
+                                <path
+                                    class="cls-3"
+                                    d="M221.46,103.71c0,18.83-29.36,18.83-29.12,0C192.1,84.88,221.46,84.88,221.46,103.71Z" />
+                                <path
+                                    class="cls-4"
+                                    d="M179.9,4.15A175.48,175.48,0,1,0,355.38,179.63,175.48,175.48,0,0,0,179.9,4.15Zm-40.79,264.5c-.23-17.82,27.58-17.82,27.58,0S138.88,286.48,139.11,268.65ZM218.6,168.24A79.65,79.65,0,0,1,205.15,174a12.76,12.76,0,0,0-6.29,4.65L167.54,222a1.36,1.36,0,0,1-2.46-.8v-35.8a2.58,2.58,0,0,0-3.06-2.53c-15.43,3-30.23,7.7-42.73,19.94-38.8,38-29.42,105.69,16.09,133.16a162.25,162.25,0,0,1-91.47-67.27C-3.86,182.26,34.5,47.25,138.37,25.66c46.89-9.75,118.25,5.16,123.73,62.83C265.15,120.64,246.56,152.89,218.6,168.24Z" />
+                            </g>
+                        </g>
+                    </g>
+                </svg>
+                converse<span class="subdued">.js</span></h1>
+
+                <p class="byline">messaging freedom</p>
                 <p>
                 <a href="https://inverse.chat/#converse/room?jid=discuss@conference.conversejs.org"
                    target="_blank" rel="noopener"><img src="https://inverse.chat/badge.svg?room=discuss@conference.conversejs.org"/></a>
                 </p>
-
                 <div class="page-scroll">
                     <a href="#about" class="btn btn-default btn-lg"><span class="btn-text">Learn More</span></a>
                 </div>
@@ -120,19 +140,22 @@
     <section id="about" class="container content-section text-center">
         <div class="row">
             <div class="col-lg-12 col-lg-offset-2">
+                <h2>What is Converse?</h2>
+                <p>Converse is a free and open-source XMPP chat client that runs in a web browser.</p>
+
                 <h2>Converse is easy to set up</h2>
-                <p class="text-left">You can start using it here immediately, or you can <a href="/docs/html/index.html">integrate it into your own website</a>.</p>
-                <p class="text-left">Take a look at the <a href="/demo">demo page</a> for other examples of how Converse can be configured and used.</a>
-                <p class="text-left">You can connect to any publically accessible <a href="https://xmpp.org" target="_blank" rel="noopener">XMPP/Jabber</a> server.</p>
+                <p>You can use it here, host it yourself, or <a href="/docs/html/index.html">integrate it into your own website</a>.
+                   It's possible to connect to any publically accessible <a href="https://xmpp.org" target="_blank" rel="noopener">XMPP/Jabber</a> server.
+                   Take a look at the <a href="/demo">demo page</a> for other examples of how Converse can be configured and used.</a>
+                </p>
 
                 <h3>Need an XMPP/Jabber account?</h3>
-                <p class="text-left">No problem! With Converse you can register an account on any public XMPP server that allows in-band registration,
+                <p>No problem! With Converse you can register an account on any public XMPP server that allows in-band registration,
 				   including our own at <span style="color: #89B7CD">conversejs.org</span>.</p>
 
                 <h2>Converse is a community</h2>
-				<p class="text-left">Over 130 people have contributed features, bugfixes and translations, and many more have integrated it into their own websites or applications.</p>
-				<p class="text-left">Come and chat with us at <a href="https://inverse.chat/#converse/room?jid=discuss@conference.conversejs.org" class="xmpp JSnocheck" title="Converse chat room">discuss@conference.conversejs.org</a>.</p>
-
+				<p>Over 130 people have contributed features, bugfixes and translations, and many more have integrated it into their own websites or applications.</p>
+				<p>Come and chat with us at <a href="https://inverse.chat/#converse/room?jid=discuss@conference.conversejs.org" class="xmpp JSnocheck" title="Converse chat room">discuss@conference.conversejs.org</a>.</p>
             </div>
         </div>
     </section>
diff --git a/sass/website.scss b/sass/website.scss
index ee6c2b9a7..951185a20 100644
--- a/sass/website.scss
+++ b/sass/website.scss
@@ -41,6 +41,34 @@ h1, h2, h3, h4, h5, h6 {
     letter-spacing: 1px;
 }
 
+.hidden {
+    display: none !important;
+}
+
+.indiechat {
+    font-size: 100px !important;
+    margin-bottom: 0 !important;
+    .subdued {
+        opacity: 0.15;
+        font-size: 95%;
+        word-spacing: 50px;
+    }
+}
+
+#about {
+    p {
+        opacity: 0.9;
+    }
+}
+
+.byline {
+    font-family: Futura,Helvetica,Trebuchet MS,Arial,sans-serif;
+    font-size: 28px;
+    opacity: 0.6;
+    // color: #E7A151;
+    margin-bottom: 3em;
+}
+
 p {
     margin: 0 0 25px;
     font-size: 18px;
@@ -221,17 +249,10 @@ section {
 .brand-heading-embedded {
     margin-top: 1.5em;
 }
-.intro-text {
-  font-family: Futura,Helvetica,Trebuchet MS,Arial,sans-serif;
-  font-size: 18px;
-}
 @media (min-width: 767px) {
   .intro {
     padding: 0;
   }
-  .intro-text {
-    font-size: 25px;
-  }
 }
 .btn-circle {
   width: 70px;