diff --git a/Makefile b/Makefile
index 782b12916..b60fba336 100644
--- a/Makefile
+++ b/Makefile
@@ -108,6 +108,12 @@ release:
 postrelease:
 	$(SED) -i '/^_converse.VERSION_NAME =/s/=.*/= "v$(VERSION)dev";/' src/headless/core.js
 
+.PHONY: deploy
+deploy:
+	git clone --branch v$(VERSION) git@github.com:conversejs/converse.js.git $(VERSION)
+	cd $(VERSION) && make node && ASSET_PATH=https://cdn.conversejs.org/$(VERSION)/dist/ make dist && make doc
+	cd .. && git pull && make node && ASSET_PATH=https://cdn.conversejs.org/dist/ make dist && make doc
+
 ########################################################################
 ## Install dependencies
 
diff --git a/RELEASE.md b/RELEASE.md
index 10fbffb55..b94873547 100644
--- a/RELEASE.md
+++ b/RELEASE.md
@@ -10,10 +10,8 @@
 8. Run `git push && git push origin v10.1.2`
 9. Update https://conversejs.org
     * `cd /home/conversejs/converse.js`
-    * `git clone --branch v10.1.2 git@github.com:conversejs/converse.js.git 10.1.2`
-    * `cd 10.1.2 && nvm install && ASSET_PATH=https://cdn.conversejs.org/10.1.2/dist/ make dist && make doc`
-    * `cd .. && git pull && nvm install && ASSET_PATH=https://cdn.conversejs.org/dist/ make dist && make doc`
+    * `make deploy VERSION=10.1.2`
 10. Update release page on Github
 11. Run `npm publish && cd src/headless/ && npm publish`
 12. Update the repository on weblate
-13. Decide on next release number and run `make postrelease VERSION=9.1.2`
+13. Decide on next release number and run `make postrelease VERSION=10.1.3`