diff --git a/app/views/events/_form.html.haml b/app/views/events/_form.html.haml
index e9f83b6a..9a7329cc 100644
--- a/app/views/events/_form.html.haml
+++ b/app/views/events/_form.html.haml
@@ -51,7 +51,7 @@
       :markdown
         #{t '.url_helper'}
     = f.label Event.human_attribute_name :url
-    = f.text_field :url, required: true, size: 70
+    = f.text_field :url, required: true, size: 70, placeholder: 'Ex: http://april.org'
   .field
     .helper
       :markdown